The public relations starter pack for Christian non-profit organizations

Christian non-profit organizations have a unique set of challenges regarding public relations. First, the organization must communicate its mission and values effectively to the public and navigate the potential sensitivities and misconceptions that can come with the topic of religion. To effectively communicate its message, a Christian non-profit should have a solid plan. The Witness team developed a public relations checklist of things to have in place as a new Christian non-profit organization.

A clear mission statement:

The mission statement should define the organization's purpose and values and be communicated to the public through various channels, such as the organization's website, social media, and marketing materials. A well-defined mission statement will help the organization stay on the message and ensure that all communications align with its values.

A detailed media list.

A media list should include all relevant media outlets, such as newspapers, TV stations, radio shows, blogs, and others, that cover the organization's cause and target audience. A comprehensive media list will help the organization reach its target audience and ensure that the right people hear its message. Your list should also contain the contact information of journalists and key decision-makers within these organizations.

The Press Release Template

Press releases are a great way to announce events, milestones, and other newsworthy items to the media. A well-written press release template will help the organization stay on message and ensure that all press releases are written in a consistent style and tone. Having a standard press release template helps ensure your messaging tone remains constant. 

A Comprehensive media kit. 

A media kit should include information about the organization, such as background, history, mission statement, program descriptions, and contact information. A media kit is an excellent tool for introducing the organization to the media and will help the press understand its mission and values. In addition, your media kit must contain files and branding elements like your logo, photos of key members of the team, the founder's headshot, group photos, relevant images, branded music (If this is part of your branding)

Digital and social media plan.

Social media is a powerful tool for engaging with the organization's target audience and informing them about events and activities. A social media plan should include specific goals, a target audience, and a content calendar to ensure that the organization effectively reaches its target audience. Then, craft a way to build and connect with your audience through social and digital channels.

Crisis Communications Plan 

Preparing a plan in advance for handling a crisis, such as a negative story or incident, is essential for ensuring that the organization can respond quickly and appropriately.

The final element of a public relations starter pack is evaluating its effectiveness. Regularly assessing the PR strategy's effectiveness and adjusting as needed is crucial for ensuring that the organization reaches its target audience effectively.

By implementing these elements, a Christian non-profit organization can effectively communicate its message and engage with its target audience while navigating the potential sensitivities and misconceptions that can come with the topic of religion.